If you're still copying data between apps, manually sending the same types of emails, or spending time on tasks that follow a predictable pattern, you're leaving hours on the table every week. Make.com is a visual automation platform that lets you connect virtually any app to any other app and build workflows — called "scenarios" — that run automatically. No code required. This guide walks you through the core concepts and three real workflows you can build in under an hour.
Make.com is built around a simple concept: triggers and actions. A trigger is something that starts a workflow — a new email arriving, a form being submitted, a new row added to a spreadsheet, or a scheduled time each day. An action is what happens in response — send a message, create a record, call an API, or generate text with AI.
You build scenarios visually by dragging modules onto a canvas and connecting them. Each module represents one app or service, and you map the data flowing between them using a point-and-click interface. Make supports over 1,500 app integrations including Gmail, Slack, Notion, Airtable, Google Sheets, Shopify, HubSpot, and direct API connections to AI models like Claude and ChatGPT.
The free plan allows 1,000 operations per month — enough for light personal automation. Paid plans start at $9/month and scale with volume.
This scenario monitors your Gmail inbox for emails matching a filter (for example, emails from a specific domain or with a specific label), sends the email body to Claude or ChatGPT via API, and posts the AI-generated summary to a Slack channel or saves it to a Notion database.
Here's the module sequence:
[Gmail: Watch Emails]
→ Filter: Subject contains "Report" OR sender = client@domain.com
→ [HTTP: Call Claude API]
Prompt: "Summarize this email in 3 bullet points.
Flag any action items. Email: {{email.body}}"
→ [Slack: Send Message to #summaries channel]
Message: "*New email summary:*
{{claude.response}}"
// Runs automatically whenever a matching email arrivesSetup time: about 20 minutes. Time saved: 5–10 minutes per email that would otherwise require careful reading and note-taking.
If you use a form tool like Typeform, Tally, or Google Forms, you know the pain of manually copying responses into your CRM, your project management tool, and sending a confirmation email — all for each new submission. This Make scenario does all three automatically.
[Typeform: New Response]
→ [HubSpot: Create Contact]
Email: {{form.email}}
Name: {{form.name}}
Source: "Website Form"
→ [Notion: Add Row to Database]
Name: {{form.name}}
Status: "New Lead"
Notes: {{form.message}}
→ [Gmail: Send Email]
To: {{form.email}}
Subject: "Thanks for reaching out!"
Body: "Hi {{form.name}}, we received your message..."This pattern works for any intake form — client inquiries, job applications, support tickets, event registrations. Once built, it runs forever without any manual intervention.
This is one of the highest-value scenarios for managers and business owners: a scenario that runs every Monday morning, pulls data from your key sources (Google Analytics, Airtable, a Google Sheet), and generates a formatted weekly report that gets emailed to you or your team automatically.
[Schedule: Every Monday at 8am]
→ [Google Sheets: Get Range] — last week's metrics
→ [Airtable: Search Records] — tasks completed this week
→ [HTTP: Claude API]
Prompt: "Here is last week's business data:
Metrics: {{sheets.data}}
Tasks completed: {{airtable.records}}
Write a concise weekly summary with:
- 3 highlights
- 2 concerns or risks
- Recommended focus for this week"
→ [Gmail: Send to team@company.com]Start with one simple, high-friction task you do manually at least 3 times per week. Don't try to automate everything at once. Use Make's built-in scenario templates — there are hundreds of pre-built workflows you can activate and customize without starting from scratch. And always add an error-handling module so that if something fails, you get notified rather than discovering the problem days later.
For more automation ideas and tool comparisons, browse our AI tools guide.
Make.com is the automation platform this entire guide is built around — it's the most visually intuitive no-code automation tool available, and the free tier is genuinely useful for getting started. If your workflows involve a lot of AI-generated content at scale, Jasper integrates with Make and provides a more polished content generation experience with brand voice controls and SEO optimization built in.
See our full AI tools guide for more.
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